Understanding Consumer Adoption Process in Hindi

THE CONSUMER ADOPTION PROCESS

Kya apne us chewing gum ke bare mein suna hai jo balo ko green kar deti hai?

Uska name hai GreenGum. Ap ise abhi tak kisi store se nahi kharid sakte hai, par ap ise company ki website se le jarur le sakte hai. Unka(Company ka) kehna ki agar ap GreenGum ko lagatar ek hafte ke liye chabate hai to apke hair green hone shuru ho jayenge.

Kya ap bhi ise istemal karna chahte hai?

Actually, abhi tak kisi ne aisa koi gum banaya hi nahi hai, jo hair ko green kar sake.

Lekin agar koi banale to?

Ap kis process se gujrenge agar ap chewing gum ko azmana chahte hai or niymit rup se ise chabana chahte hai?

FIVE STAGES OF CONSUMER ADOPTION PROCESS:

 1) PRODUCT AWARENESS

 2) PRODUCT INTEREST

 3) PRODUCT EVALUATION

 4) PRODUCT TRIAL

 5) PRODUCT ADOPTION

Consumer Adoption Process ek five-stage process jo consumers naye products ko evaluate karne ke liye karte hai. Is process ke dauran consumer ye decide karta hai ki use ye product lena hai ya nahi lena hai. Agar koi product consumer ki demand ko pura nahi karta hai to consumer use koi bhi Consumer Adoption Process ki stage par reject kar sakta hai

1) PRODUCT AWARENESS/THE INTRODUCTION STAGE

Yeh wo stage hai jaha consumer pehle product ke bare mein sikhta hai, lekin abhi tak uske pas product ke bare mein sari information nahi hoti hai. Example ke liye, apne GreenGum ke bare mein pata lagaya kyuki kisi ne apko uske bare mein bataya, lekin apke dimag mein abhi tak us product ke bare mein kai sawal hai.

Ki kya yeh Gum vastav mein kam karta hai?

Iksi price kya hogi?

Main ise kaha se kharid sakta hu?

Or mere baal kab tak green rahenge?

Ye sara kuchh product awareness/introduction mein aata hai jisme audience ko aap ke product ke bare mein pata chalega,Audience pata chalta hai ki GreenGum name ka koi product exist bhi karta hai. 

2) PRODUCT INTEREST/INFORMATION GATHERING STAGE

Yeh adoption ka naya satage hai jaha consumer product ke bare mein information leta hai. Ap apne dosto se bhi puchh sakte hai ki kya unhone GreenGum ke bare mein suna hai ya nahi? Ya fir ap apne se internet par iske bare mein research kar sakte hai or product ke bare mein or jan sakte hai. Kuchh consumers ko product ke shuruaati stages mein koi interest nahi hota. Example ke liye, ek ganje aadmi ko GreenGum mein koi interest nahi hoga. Kyuki use koi matlab nahi hai ki esa koi gum market mein aa raha hai jo ek hafte mein hair ko green kar deta hai.

3) PRODUCT EVALUATION/CONSIDERATION STAGE

Product ke is stage tak aate-aate consumer ne kafi information ikatha kar li hoti hai, or usne yeh bhi fix kar liya hota hai ki wo ye product lena chahta hai ya nahi. Evaluation process ke dauran hi consumer ye decide karta hai ki is product(GreenGum) ke benefits use value for money lagte hai ya nahi. Apka  koi dost apko aakr bolta hai ki wo kisi ko janta hai jisne GreenGum 2 hafto ke liye chabaya hai, par use koi result nahi dikh raha hai abhi tak. Or apko pata chalta hai ki GreenGum ka ek pkd 1000 rs ka mil raha hai. Ab apko decide karna hota hai ki apko is new product ko use karna hai ya nahi karna hai. 

4) PRODUCT TRIAL/PRODUCT SAMPLING STAGE

Ek consumer jo adoption ke is process mein is stage tak aa gaya hai, use lagta hai ki ye product(GreenGum) inki needs ke anusar ho sakta hai. Or wo is product(GreenGum) ko try karne ka soch raha hai. Ab wo GreenGum ke do pkd kharid leta hai, or use(GreenGum) ko agle 2 hafto tak chabata hai or fortunately uske hair light green ho jate hai. Ap apne is naye look se kafi impress hote hai or apko ye naya look kafi achha lagta hai. Or aap ke bahut se dost ab aap se puchte ki apne ye green color kaha se karwaya, or wo ye green color kaha se karwa sakte hai.

5) PRODUCT ADOPTION/BUY OR NOT BUY STAGE

Adoption process ke is stage tak, consumer decide kar leta hai ki ye product(GreenGum) uske liye value for money hai ya nahi hai. Agar consumer ko is product(GreenGum) mein koi value nahi dikhti hai, to wo ise dubara nahi kharidega. Lekin agar ye product(GreenGum) consumer ko value deta hai or uski koi problem solve kar deta hai, to wo(consumer) uska(product) repeated consumer ban jayega. Is stage par ap decide karte ho ki apko GreenGum buy karna hai ya nahi or ap uske repeated consumer banoge ya nahi. Ye adoption/buy or not buy ka stage hai jisme consumer decide karta hai ki wo ye product(GreenGum) dobara lega ya nahi.

In five stages se consumer ko pata chalta hai ki use ye product adopt karna chahiye ya nahi jo market mein naya aaya hai. Or isase companies ko bhi sikhne ko milta hai ki wo jo product banane wale hai wo Consumer Adoption Process ko follow karta hai ya nahi.

DIFFUSION PROCESS:

Adoption process ko hi aksar diffusion process kaha jata hai. Jo marketplace mein naye saman or sewao ko accept karta hai. Ek naya product launch karte waqt ye dhyan rakhna bahot jaruri hai ki is product ka market kese banega. Example ke liye GreenGum launch karne se pehle uska market develop karna jaruri tha, taki uska marketplace ban sake. Product ki launch se leke uske maturity stage tak aate-aate uska market develop hota hai.

Researchers ne classify kiya hai ki consumers kisi bhi product tabhi hi kharidte hai jab wo in five categories mein aate hai. 

1) INNOVATORS

2) EARLY ADOPTERS

3) EARLY MAJORITY

4) LATE MAJORITY

5) LATE LAGGARDS

Adoption ek individual decision hai ek regular user banane ke liye kisi bhi goods, services and idea ka innovative hona jaruri hai. Consumer Adoption Process ek tarah se Consumer Loyalty Process hai.

Things You Must Know Before You Turn 18 in Hindi

Yahan hum 4 aisi bato ke bare mein discuss karenge jisase har ek teenager relate kar payega, Yaha sirf 18 saal walo ki hi bat nhi ho rahi hai, har teenager or early 20’s wale teen bhi isase bahut kuchh sikh sakte hai or apne ap ko relate kar payenge.

Kyuki bachpan se 15-16 ki age tak sab mein immaturity rehti hai, sab ekdum bindass rehte hai or 25-26 ki age tak normally sab settle ho jate hai, matlab job ya marriage ho jati hai or life ek direction mein chalne lagti hai.

Jo main turning aati hai na wo isi age[16-24] mein aati hai, yahi par decide hota hai ki hum science lenge ya commerce, job krenge ya business, job krenge to konsi krenge business krenge to konsa krenge or bhi bahot se decisions lene hote hai.

Isi age mein bahot se changes aate hai hamari body mein physically bhi or mentally bhi, so yaha hum 4 important tips par bat krenge jo apko present mein or future mein bahut help karne wale hai.

Carefully Choose Who You Take Advice From

Is age mein hame har koi advice dene mein laga rehta hai, chahe wo hamare family members ho ya hamare relatives ya fir teachers, har koi laga rehta beta ye karle wo karle, isme galti inki nahi hai inka to kam hi hai advice dena yaha par hame carefully sochna hoga ki hum kis se advice le rahe hai.

Kyuki agar apko koi Government job ya Engineering karne ki bol raha hai iska mtlb ya to wo ye sb krna chahte the ya fir apne bete/beti se karwana chahte the, lekin zaruri nahi apka bhi isme interest ho, kya pata ap ek bahot achhe singer ho ya dancer ya fir sportsman, or wo apko ye bol kar discourage kar rahe ho ki dekh usne try kiya tha wo nahi kar paya, isme scope nahi hai and lauda lashan.

Or agr hum maan bhi le ki kuchh logo ne wo try kiya jo ap karna chahte hai or usme fail ho gaye lekin iska matlab ye to nahi ki tum bhi wo nahi kar sakte, log jyadatar apne bad experiences or failures ke base par apko advice denge, Na ki apke dreams or strength ke base par.

So, carefully choose who you take advice from.

Buy Experiences Not Things

Ye age aisi hoti hai jaha hamare pas limited money hota hai lekin market mein chal rahe trends ko bhi follow krna hota hai, Expensive mobiles bhi lene hote hai, Mehngi bike bhi chahiye hoti hai, Branded kapde bhi lene ka craze rehta hai, lekin mera ye man na hai ki abhi hamare pas jitna bhi paisa hai use hame naye experiences ko experience karne mein lgana chahiye na ki materialistic chizo par waste karne chahiye.

Kyuki abhi aap 1 lakh ke smartphone mein bhi wohi karoge jo 15-20 hazar ke smartphone mein karoge, Or aaj se 5-10 saal bad apko ye yaad nahi rahega ki apne 1 lakh ka smartphone liya tha, is brand ke kapde liye, is brand ke shoes liye the Lekin aapko ye jarur yaad rahega ki ap apne friends ke sath Manali ki trip par gaye the, waha aisa khana khaya tha, ye kiya tha wo kiya tha, yaha gaye the waha gaye the, ye sari bate apko har waqt yad rahegi.

So friends apni priority list mein experiences to sabse upar rakhna sahi rehta hai na ki things ko, kyuki future mein apki branded chize apke face par smile nahi leke ayengi lekin kuchh good experiences jarur leke ayenge.

Because Life is all about Experiences

You Don’t Need To Find Your Passion

Agar aap un lucky logo mein se ho jinko pata hai ki unka passion kya hai, to bahut acchi baat hai chipke raho usase, lekin agr ap meri tarah ho jinko apne passion ke bare mein kuchh nahi pata to apni curiosity ko follow karo, nayi nayi chize try karo agr apko unme se kisi bhi chiz mein thoda sa bhi maza aata hai apko aisa lgta hai ki main isme bakiyo se achha kar raha hu then us chiz ko karte raho.

Agar aap cricket achha khelte ho to sirf maze ke liye mat khelo use next level par le jane ki koshish karo koi professional club join karo, kahi se training lo kya pata kuchh ho jaye, Apni school ya college khtm hone ke bad khali mat bethe raho sham ko koi music classes laga lo koi professional course sikh lo e.g. Digital Marketing, Video Editing etc. aise nayi nayi chize try krte rehne se hi to milti hai passion.

Ye passion ek emotional word practical nahi hai or isko bina wajah hawwaa bana ke rakha hai, tumhe nayi nayi chize try krte rehni hogi Sachin Tendulkar bhi ek din mein Sachin Tendulkar nahi bana hai uske pichhe bhi bahut saalo ki mehnat lagi hai, apne M.S. Dhoni to dekhi hi hogi usme apne dekha hoga ki dhoni ko kabhi cricket pasnd hi nahi tha wo to ek football player tha, Jis Aadmi ko aaj hum cricket ke name se jante hai use cricket kabhi pasand hi nahi tha, Interesting.

So, Ye passion and all that ke chakkr mein mat pado ye sb emotional bate hai jinka practicality se koi lena dena nai hai or esa bhi nhi h ki agar tumhe tumhara passion mil gaya to tumhe wo kam nahi maza lagega. Ek na ek esa point aa hi jayega jab tum us chiz se bhi bore ho jaoge jo tume apna passion lag raha tha.

Live In Present

Hamara mind Monkey mind ki terah hai jo har waqt hame aage pichhe khinchta rehta hai, hame present moment mein jeene nahi deta. Hamara bachpan ye sochne mein nikal jata hai ki bada hokar kya banunga, College mein ye sochne lagte hai ki college ke bad kya karunga or jab job ya business karne lagte to lagta hai ki school/college life hi achhi thi.

Or yahi sab krte krte hum present moment ki importance ko kabhi smjhte hi nahi hai or na hi use enjoy kar pate hai, mein ye manta hu ki hame past ko accept karna chahiye or future ki planning bhi krni chahiye, lekin har waqt past or present ke bare mein sochte rehna ye thik nahi hai.

See friends, Past to ja chuka hai Future abhi aaya nahi hai to bacha kya ye present moment or iska hamare pas 200% control hai, or hum ise jese chahe wese design kar sakte hai. So Why Not Our Best.

So, That’s all about things you must know before you turn 18 and also consider it for better present and future both.

Give us your valuable feedback so we can improve and bring such fantastic content.

Thank You all

Design a site like this with WordPress.com
Get started